There was a time when asking for help in the online casino world was seen as a bad thing. It sounds stupid, but it really was the case that online gamblers looked down on people asking for help. One of the things that have helped to remove this stigma is the introduction of online casino portals. They might not be much to look at, but an online casino portal can be a lifesaver, especially if you’re looking to find a new casino site to play at. Casino portals may be experiencing a popularity boom, but there was a time not so long ago that barely anyone knew about them. Having come a long way since the late 1990s, in 2016 they seem to be an integral part of the gambling industry. Let’s take a look at how casino portals went from being niche to necessity. How it began When online casinos UK were launched back in the 1990s the concept was unheard of. The idea of gambling from the comfort of one’s home was something that many couldn’t have imagined. Casinos may have had their flaws in past, but they also had their dedicated audiences. This audience has stayed with the UK online casino industry for a long time now and could almost be called a fandom. This fandom was the groundwork for what we now know as the casino portals and the casino forums we see today. These forums allow gamblers to come together and talk about their experiences within the world of online gambling. Over time they became an invaluable tool to learn about which casinos were worth your time and which were best avoided. Online gamblers are very opinionated people at heart and these casino forums are proof of that, as players who wanted to vent their feelings often used them. Online casinos have grown over time due to this word of mouth “advertising”. Casino forums have continued to evolve as the industry itself has and people began to see the advantage of these forums. This meant that casinos would use such to promote themselves through adverts and affiliates. This backfired a little however, as users began to feel that the point of the casino forums had been lost and so they created the first true casino portal. Casino portals brought back the truth, honesty and facts that the forums had lost; as a result they have become the ultimate companion for online gamblers. If you’re ever curious about finding a good online casino (or possibly a no deposit w88 casino) then you should hit an online casino portal. You can find unbiased reviews and opinions on many casino sites. You can then use the information to choose a good one to spend your time and money on. It’s as simple as that. Today, there are countless casino portals active in the UK, and naturally some are better than others. Just as it is important to find a good casino when you gamble online, it’s important to use a good casino portal when you are looking for a casino. As with anything, which casino portal you want to use will come down to your own personal preferences, but we recommend using an established portal in order to get the most value out of using one. Betman88.com has well known over a hundred online casino Malaysia reviews that you can use in order to pick out a suitable customer service m88. That’s a lot better than using a portal with only a few reviews, as it gives you more options to choose from. Online casino portals have had quite the journey but it looks like they’ll be around for many years to come now, and the industry is better for it. Gone are the days when a casino online could do shady business and screw over their customers. These days’ negative experiences are recorded at casino portals and such a casino is unlikely to find themselves doing a lot of business after word gets out. These portals are important not just for players, but also for the industry as a whole, as they ensure that casino play on a whole remains honest.