Incorporating accessibility from the beginning is almost always easier, more effective, and less expensive than making accessibility improvements as a separate project. In fact, building accessibility into your project and processes has a wealth of business benefits. If you’re looking to make the case for accessibility—to yourself, to coworkers, or to bosses and clients—you might start here: Find ability and ease of use: m88 in the broadest terms, accessibility can make it easier for anyone to find, access, and use a website successfully. By ensuring better usability for all, accessibility boosts a site’s effectiveness and increases its potential audience. Competitive edge: The wider your audience, the greater your reach w88 promotion and commercial appeal. When a site is more accessible than other sites in the same market, it can lead to preferential treatment from people who struggled to use competitors’ sites. If a site is translated, or has more simply written content that improves automated translation, increased accessibility can lead to a larger audience by reaching people who speak other languages. Lower costs: Accessible websites can cut costs in other areas of online m88 sportsbook a business. On a more accessible site, more customers can complete more tasks and transactions online, rather than needing to talk to a representative one-to-one. Legal protection: In a few countries, an accessible site is required by law for organizations in certain sectors—and organizations with inaccessible sites can be sued for discrimination against people with disabilities. Once you’ve made the case for incorporating accessibility into your work, the next step is to integrate an accessibility mindset into your processes. Include accessibility by default by giving accessibility proper consideration at every step in a product’s lifecycle. Building Your Team Web accessibility is the responsibility of everyone who has a hand in the design of a site. Design includes all of the decisions we make when we create a product—not just the pretty bits, but the decisions about how it works and who it’s for. This means everybody involved in the project is a designer of some sort. Each specialist is responsible for a basic understanding of their work’s impact on accessibility, and on their colleagues’ work. For example, independent consultant Anne Gibson says that information architects should keep an eye on the markup: “We may or may not be responsible for writing the HTML, but if the developers we’re working with don’t produce semantic structure, then they’re not actually representing the structures that we’re building in our designs.” LEADERSHIP AND SUPPORT While we should all be attentive to how accessibility impacts our specialism, it’s important to have leadership to help determine priorities and key areas where the product’s overall accessibility needs improvement. Project manager Henny Swan (user experience and design lead at the Paciello Group, and previously of the BBC) recommends that accessibility be owned by product managers. The product managers must consider how web accessibility affects what the organization does, understand the organization’s legal duties, and consider the potential business benefits. Sometimes people find themselves stuck within a company or team that doesn’t value accessibility. But armed with knowledge and expertise about accessibility, we can still do good work as individuals, and have a positive effect on the accessibility of a site. For example, a m88 live designer can ensure all the background and foreground text colors on their site are in good contrast, making text easier to distinguish and read. Unfortunately, without the support and understanding of our colleagues, the accessibility of a site can easily be let down in other areas. While the colors could be accessible, if another designer has decided that the body text should be set at 12 pixels, the content will still be hard to read. When accessibility is instituted as a company-wide practice, rather than merely observed by a few people within a team, it will inevitably be more successful. When everybody understands the importance of accessibility and their role in the project, we can make great websites.