As AMP stands for Accelerated Mobile Pages is a Google's ventured project which highly focuses on the pages on mobile phone to load quickly. How important are they as far as SEO of mobile websites is concerned. We see in present day that people are coming online using mobile devices are increasing day to day so it is good that if a page loads quickly on mobile phone browser. Google AMP project is all that about. We at O GEN mainly focuses on building responsive website, also with compatible to Google's AMP.